When price pressure appears, most sales teams default to discounting before they fully understand what the buyer actually needs. agilio restructured negotiation behaviour across the sales team and significantly improved deal progression and value.

Facing revenue concentration risk and an inconsistent enterprise motion, Deazy raised the bar on deal qualification, embedded MEDDPICC discipline, and helped a lean team sell with more focus and maturity.

Struggling to navigate large enterprise accounts, Plumerai sharpened pipeline qualification, de-risked critical deal components, and closed complex wins with greater confidence and control.

An engineering-led business seeking stronger outreach adopted a more structured cadence, improved win and quote rates, and embedded proactive training rhythms, turning latent capability into consistent commercial momentum.

Turning founder-led enterprise wins into a scalable system, Humaans embedded qualification discipline, clearer messaging, and structured deal reviews to power a repeatable motion.

Years of trial-and-error gave way to clarity as MVP Match narrowed its ICP, committed to focus, and rebuilt a profitable growth path with a more precise and disciplined GTM approach.

Post-Series A, EdgeTier needed sharper focus and faster execution. A refined ICP, clearer outbound structure, and tighter GTM decisions helped transform ambition into a functioning commercial engine.

If you’ve read the theory but the sales process still isn’t sticking, Ben helps make it operational. SearchPilot brought him in to standardise qualification and pipeline discipline, raise the consistency and quality bar, and improve win rate by exiting weak deals earlier as well as closing the right ones.

Complex healthcare enterprise deals demand rigour. PocDoc upgraded its qualification, deal strategy, and commercial leadership approach to move high-stakes opportunities forward with control.

From evolving the business model to improving senior hiring and negotiation tactics, MediShout strengthened its commercial foundations while scaling into larger, more complex enterprise accounts.

A focused diagnostic led to a tighter ICP, improved deal visibility, and structured sales training, enabling Unloc to double revenue output without expanding the team.

After an early revenue spike from higher-value wins, Atria AI rebuilt its pipeline with clearer discovery, stronger pricing discipline, and sharper execution, combining long-term strategy with real-time deal support.

When growth stalled at the leadership level, Flexciton brought in fractional CRO support to reset structure, raise execution standards, and hire the right full-time commercial lead for the next stage.

When Ably hit a leadership gap, Ben stepped in fast, got effective within days, and kept the commercial engine moving while the team rehired and restructured. The result was continuity without disruption: steady execution, improved decisions, and direct feedback delivered in a way the team could act on.