Four ways we can work together
Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.
Fractional CRO
Ongoing commercial leadership to align teams, sharpen priorities, and drive measurable revenue improvement.
CEO & CRO Mentoring
High-stakes thinking partner for founders, CEOs, and CROs navigating complex commercial trade-offs.
GTM Diagnostic & Due Diligence
Focused diagnostic or transformation work to surface bottlenecks and reset the commercial engine.
AI in GTM & RevOps
Practical AI and operational design to reduce friction, improve visibility, and increase execution quality.
Fractional CRO
CEO & CRO Mentoring
GTM Diagnostic & Due Diligence
AI in GTM & RevOps
Fractional CRO
Interim commercial leadership to drive focused, repeatable revenue growth.
When growth stalls, the issue is rarely effort. It’s misalignment. Pipeline quality, positioning, conversion, and execution drift apart. A fractional CRO brings clarity and direction without the commitment of a full-time hire.
This typically involves:
-
Diagnosing the real conversion constraints
-
Resetting commercial priorities
-
Aligning sales, marketing, and RevOps around the same metrics
-
Coaching the leadership team through execution
The goal isn’t activity. It’s measurable improvement in deal quality, velocity, and predictability.
CEO & CRO Mentoring
Strategic support for leaders making high-stakes commercial decisions.
Founders and revenue leaders often carry the weight of conflicting opinions, investor pressure, and unclear data. Mentoring provides structured thinking, sharper prioritisation, and an external perspective grounded in real GTM experience.
Work focuses on:
-
Clarifying strategic trade-offs
-
Strengthening positioning and segmentation
-
Improving decision cadence
-
Building leadership confidence under uncertainty
You leave with clearer priorities and a more resilient commercial plan.
GTM Diagnostic & Due Diligence
A structured assessment to surface what’s really blocking growth.
Before scaling, changing pricing, or hiring aggressively, it’s critical to understand where the system is underperforming.
This diagnostic reviews:
-
ICP clarity and segmentation
-
Discovery and qualification quality
-
Conversion metrics across the funnel
-
Alignment across sales, marketing, and customer success
The output is a small set of high-leverage decisions and a clear execution plan.
AI in GTM & RevOps
Practical AI integration for commercial teams.
AI is useful when it removes friction, not when it adds noise. This work focuses on realistic applications that improve productivity and decision quality.
Typical focus areas:
-
Lead qualification and enrichment
-
Pipeline inspection and forecasting
-
Sales enablement support
-
Marketing workflow automation
The emphasis is on fit, adoption, and measurable ROI.
Fractional CRO
Interim commercial leadership to drive focused, repeatable revenue growth.
When growth stalls, the issue is rarely effort. It’s misalignment. Pipeline quality, positioning, conversion, and execution drift apart. A fractional CRO brings clarity and direction without the commitment of a full-time hire.
This typically involves:
-
Diagnosing the real conversion constraints
-
Resetting commercial priorities
-
Aligning sales, marketing, and RevOps around the same metrics
-
Coaching the leadership team through execution
The goal isn’t activity. It’s measurable improvement in deal quality, velocity, and predictability.
CEO & CRO Mentoring
Strategic support for leaders making high-stakes commercial decisions.
Founders and revenue leaders often carry the weight of conflicting opinions, investor pressure, and unclear data. Mentoring provides structured thinking, sharper prioritisation, and an external perspective grounded in real GTM experience.
Work focuses on:
-
Clarifying strategic trade-offs
-
Strengthening positioning and segmentation
-
Improving decision cadence
-
Building leadership confidence under uncertainty
You leave with clearer priorities and a more resilient commercial plan.
GTM Diagnostic & Due Diligence
A structured assessment to surface what’s really blocking growth.
Before scaling, changing pricing, or hiring aggressively, it’s critical to understand where the system is underperforming.
This diagnostic reviews:
-
ICP clarity and segmentation
-
Discovery and qualification quality
-
Conversion metrics across the funnel
-
Alignment across sales, marketing, and customer success
The output is a small set of high-leverage decisions and a clear execution plan.
AI in GTM & RevOps
Practical AI integration for commercial teams.
AI is useful when it removes friction, not when it adds noise. This work focuses on realistic applications that improve productivity and decision quality.
Typical focus areas:
-
Lead qualification and enrichment
-
Pipeline inspection and forecasting
-
Sales enablement support
-
Marketing workflow automation
The emphasis is on fit, adoption, and measurable ROI.
What working together typically looks like
Initial call to understand the constraint and confirm fit
Agree a focused scope (what matters most right now)
Work phase (diagnosis, testing, iteration)
Review and handover, or an ongoing cadence for continued progress
What you get
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What you get
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Clear commercial priorities
-
Improved discovery and qualification quality
-
More predictable pipeline progression
-
Tighter alignment across sales, marketing, and RevOps
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A GTM system that compounds instead of resets