How teams describe working with Ben
Atria AI
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Practical thinking you can use immediately
Tools and insights for improving your revenue engine
Demo Training
Coach winning demos
Discovery Training
Qualify deeper, faster
AE Toolkit
Hire top performers
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A practical approach to improving growth performance
Sustainable progress starts with diagnosis, moves through focused action, and turns early wins into repeatable ways of working.
Diagnose the real constraint
Understand what is genuinely slowing revenue right now, not just what is easiest to track. This usually means looking across discovery, pipeline quality, and how decisions are really made.
Turn insight into focused action
Reduce the diagnosis into a small number of decisions and a short experiment plan. The goal is not a big strategy deck, but practical changes the team can test within weeks.
Build systems that compound
Capture what works as simple templates, cadences, and operating habits so improvements don’t disappear when attention moves elsewhere.
Latest posts
Short, practical notes on discovery, demos, conversion, and revenue decision-making.
Case studies
Short write-ups of what changed, why it mattered, and what was done to get there.
Improved demo conversion by tightening the narrative and the next step
B2B SaaS team with strong interest but high post-demo stall.
Increased qualified pipeline by fixing discovery and qualification
B2B SaaS team booking calls but not progressing to real opportunities.
Start in the Resource Bank
If you want practical tools and the thinking behind them, browse the Resource Bank. If you’re already clear on the problem, get in touch.
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