top of page
brain_illustrationsmall.png

Insights on scaling B2B revenue

Practical lessons from working with venture-backed SaaS teams.

Most shared with leadership teams

A few pieces that founders and revenue leaders come back to most.

Leadership

Losing a deal... and a job

Deals don’t just disappear. This piece explores the qualification gaps that quietly turn momentum into regret.

Pipeline & Deal Velocity

What Don't You Know About Your Deals?

Pipeline & Deal Velocity

Your 25% win rate is lying to you.

GTM & Strategy, Demos, General

The Sales v Marketing referee

All posts

Newest first. Filter by topic to narrow the focus.

Discovery

4 Aug 2025

Show your prospect your sales process

Transparency builds trust in sales. This post explains why sharing your process can accelerate buyer confidence.

Read More

General

28 Jul 2025

Maximize the founder's value in sales — forever

Founder involvement in sales can compound value or cap it. This article examines how to scale beyond personality.

Read More

General

21 Jul 2025

The key question every sales leader should ask

Sales leadership clarity starts with one question. This piece outlines the inquiry that reframes performance conversations.

Read More

GTM & Strategy

14 Jul 2025

If your GTM does not lean into AI, you have a problem

AI in GTM is becoming foundational. This post explores what happens when teams fail to integrate it deliberately.

Read More

Discovery

7 Jul 2025

Time kills all deals

Time is rarely neutral in pipeline. This article explains why delay quietly erodes probability.

Read More

Leadership

2 Jul 2025

You MUST engage with the decision-maker, earlier

Skipping decision-makers early creates fragility later. This piece highlights why power engagement must happen sooner.

Read More

Practical thinking you can use immediately

Tools and insights for improving your revenue engine

Demo Training

Coach winning demos

Discovery Training

Qualify deeper, faster

AE Toolkit

Hire top performers

See more resources →

bottom of page