top of page
← All Partners Stories

Flexciton restructures the commercial team with fractional CRO support

When growth stalled at the leadership level, Flexciton brought in fractional CRO support to reset structure, raise execution standards, and hire the right full-time commercial lead for the next stage.

“Ben came in and helped me as a fractional CRO. When I brought him in, I was at a point in the business where I knew I needed to level-up commercially but I was really unsure how to do it. Over the course of a year, Ben brought in elite sales tactics, helped me restructure my team for the stage we were at and helped me hire the right full-time commercial executive to drive our growth going forward. I found that he understood my business very quickly and he felt like a partner to me that was truly trying to help me as a founder to build the business.”

Jamie Potter

Co-Founder CEO of Flexciton

About the company:

Flexciton

Flexciton builds optimisation software for production planning and scheduling in factories. It focuses on improving throughput and execution by turning complex shop-floor constraints into workable schedules.

Discuss a similar challenge?

If you’re dealing with something like this, share a few details and Ben will reply with next steps or a quick diagnostic question.

More customer stories

Post-Series A, EdgeTier needed sharper focus and faster execution. A refined ICP, clearer outbound structure, and tighter GTM decisions helped transform ambition into a functioning commercial engine.

Read Story →

If you’ve read the theory but the sales process still isn’t sticking, Ben helps make it operational. SearchPilot brought him in to standardise qualification and pipeline discipline, raise the consistency and quality bar, and improve win rate by exiting weak deals earlier as well as closing the right ones.

Read Story →

Complex healthcare enterprise deals demand rigour. PocDoc upgraded its qualification, deal strategy, and commercial leadership approach to move high-stakes opportunities forward with control.

bottom of page