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Insights on scaling B2B revenue

Practical lessons from working with venture-backed SaaS teams.

Most shared with leadership teams

A few pieces that founders and revenue leaders come back to most.

Leadership

Your first sales leader probably shouldn’t be a CRO

Hiring a CRO too early is one of the most common and costly mistakes in early-stage commercial hiring. Your first sales leader needs to be on live deals, not building org charts - the job is to make founder-led selling repeatable before you scale anything.

Pipeline & Deal Velocity

What Don't You Know About Your Deals?

GTM & Strategy, Demos, General

The Sales v Marketing referee

Leadership

Losing a deal... and a job

All posts

Newest first. Filter by topic to narrow the focus.

GTM & Strategy

17 Nov 2025

The easy way to waste 20million

Massive waste is usually incremental, not dramatic. This article unpacks how small GTM decisions compound into multi-million mistakes.

Leadership

12 Nov 2025

Losing a deal... and a job

Deals don’t just disappear. This piece explores the qualification gaps that quietly turn momentum into regret.

General

3 Nov 2025

The Pitfalls of Selling to Enterprise

Enterprise sales breaks where complexity isn’t respected. This post outlines the traps that appear as stakeholder count and process increase.

General

26 Oct 2025

Sounds like you've got the perfect setup that checks every box.

Prospects often claim they have a solution. Don't fight them, roll with it.

GTM & Strategy

20 Oct 2025

Great interviewing is hard — but not impossible

Interviewing revenue talent demands more than instinct. This piece lays out a structured approach that increases predictive accuracy.

Discovery

13 Oct 2025

Is AI a useful sales coach?

AI is reshaping sales conversations fast. This post evaluates where it genuinely improves performance and where it distracts.

Practical thinking you can use immediately

Tools and insights for improving your revenue engine

Demo Training

Coach winning demos

Discovery Training

Qualify deeper, faster

AE Toolkit

Hire top performers

See more resources →

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