“Ben helped us achieve an optimistic growth trajectory for Unloc. His initial diagnostic was a necessary eye-opener for Unloc, pinpointing our individual strengths, weaknesses and areas of improvement. This understanding led to restructuring our sales process, implementing more visibility on deal movement and overall performance tracking, reducing scope, gaining more focus, adopting a clear sales methodology and initiating sales training. As a result, our team’s efficiency increased significantly, and in the first year we doubled(!) our revenue output without increasing the team size. We’re now profitable and with an inspiring journey ahead of us where we will further strengthen our sales processes, prepare to scale up the team and boost overall growth – much thanks to Ben’s guidance.”
Kris Riise
Founder CEO of Unloc
🚀 "Ben helped double our revenue without increasing headcount", Kris Riise, CEO and founder of Unloc.
The challenge: Unloc had product-market fit, with a good number of happy customers, but they were not growing anywhere near as fast as expected - and needed.
Step 1: work out what was going well and what needed support. This is a GTM Diagnostic, used to understand
1️⃣ How things are done in Sales, Marketing and Success
2️⃣ How well processes are specified - and followed
3️⃣ The ICP and how clearly it is defined - and followed
4️⃣ The messaging - is the team singing from the same hymnsheet? Is the ICP engaging?
5️⃣ The upsell/expansion motion - does it get the right focus?
It took a few days of reviewing data and systems, tools and content, along with discussions with execs and ICs.
The output was clear: much of this was great, some needed work. The key areas we identified for immediate improvement were
❌ Qualifying the right leads
❌ Managing complex multi-stakeholder deals
❌ Growing existing accounts effectively
The solution:
🔍 Restructured sales process → better pipeline visibility
🎯 Focused execution → reduced scope, increased impact
🎓 Implemented targeted sales training
The results:
📈 2X revenue growth (same team size)
💰 Achieved profitability
🎯 Clear path to $10M ARR
"Ben's initial diagnostic was a necessary eye-opener. His guidance transformed how we approach sales and set us up for sustainable growth." - Kris
About the company:
Unloc
Unloc is a keyless access platform for property owners and managers, integrating with existing access systems so access can be managed centrally without replacing hardware.
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