Physical gifts count
General
Who is it for?
Founders, senior sales leaders, and account owners managing high-value relationships.
When to use?
When key conversations have gone quiet and year-end is a natural reason to re-engage.
2026-11-09
A physical gift sent at the right moment does something most follow-up emails can't: it reminds someone they actually wanted to talk to you. The gesture matters more than the value, and the fact it can't be automated is exactly the point.
The end of December is almost here - the point where everyone shuts up shop, stops buying things, and settles into Christmas, Hanukkah, another festival of lights, or just some quiet.
It’s also one of the better moments of the year to reconnect with the people you’ve worked with, and to send a bit of warmth their way.
A small gift carries a surprisingly large message: I’m thinking of you. You matter. For the people who can shape your business, that’s not a small thing to say.
There’s a practical side to it too. We’ve all had conversations that quietly stall - follow-ups go unanswered, calls that never quite get booked. Letting someone know a gift is on its way, and asking where to send it, often does what multiple emails couldn’t. People reply. And they remember they actually wanted to talk to you.
It needn’t be expensive - something lavish would feel a bit odd. Aim for gifts that almost anyone would be glad to receive (not everyone drinks!).
Mostly it’s about the gesture. So much of what we send now can be conjured up in seconds - even the personalised-looking notes. A real object, chosen with a little thought and sent to someone’s actual door, feels different precisely because it can't be automated.
If this was useful, stay close to the thinking.
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