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Flexciton restructures the commercial team with fractional CRO support

When growth stalled at the leadership level, Flexciton brought in fractional CRO support to reset structure, raise execution standards, and hire the right full-time commercial lead for the next stage.

“Ben came in and helped me as a fractional CRO. When I brought him in, I was at a point in the business where I knew I needed to level-up commercially but I was really unsure how to do it. Over the course of a year, Ben brought in elite sales tactics, helped me restructure my team for the stage we were at and helped me hire the right full-time commercial executive to drive our growth going forward. I found that he understood my business very quickly and he felt like a partner to me that was truly trying to help me as a founder to build the business.”

Jamie Potter

Co-Founder CEO of Flexciton

About the company:

Flexciton

Flexciton builds optimisation software for production planning and scheduling in factories. It focuses on improving throughput and execution by turning complex shop-floor constraints into workable schedules.

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When growth stalled at the leadership level, Flexciton brought in fractional CRO support to reset structure, raise execution standards, and hire the right full-time commercial lead for the next stage.

When Ably hit a leadership gap, Ben stepped in fast, got effective within days, and kept the commercial engine moving while the team rehired and restructured. The result was continuity without disruption: steady execution, improved decisions, and direct feedback delivered in a way the team could act on.

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