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Ably stabilises and improves sales execution with interim leadership

When Ably hit a leadership gap, Ben stepped in fast, got effective within days, and kept the commercial engine moving while the team rehired and restructured. The result was continuity without disruption: steady execution, improved decisions, and direct feedback delivered in a way the team could act on.

“Ben joined us as a fractional leader at very short notice to run our sales team. I was really pleased that he was immediately effective, literally on the first day, and has significantly improved our sales motion. This gave great confidence that all sales activities were under control, freeing me to focus on other aspects of the business. Following the successful fractional sales leadership, Ben also stepped into a fractional marketing role while we were filling that post, again delivering solid support for a talented team.”

Matt O’Riordan

Co-Founder CEO of Ably

About the company:

Ably

Ably provides realtime messaging and streaming infrastructure for products that need live updates at scale. It’s commonly used to power chat, collaboration, live dashboards, and realtime app experiences.

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When growth stalled at the leadership level, Flexciton brought in fractional CRO support to reset structure, raise execution standards, and hire the right full-time commercial lead for the next stage.

When Ably hit a leadership gap, Ben stepped in fast, got effective within days, and kept the commercial engine moving while the team rehired and restructured. The result was continuity without disruption: steady execution, improved decisions, and direct feedback delivered in a way the team could act on.

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