Otso Lahtinen
CEO of Geobear
Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.
Reuben Greet-Smith
CEO & Co-Founder of Atria AI
Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.
Four ways we can work together
Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.
Fractional CRO
Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.
CEO & CRO Mentoring
Define the highest-leverage scope, outcomes, and success metrics.
GTM Diagnostic & Due Diligence
Identify the bottleneck and implement practical changes that lift conversion.
AI in GTM & RevOps
Lock in the new standard with process, metrics, and cadence, then hand over or stay on.
Latest posts
Short, practical notes on discovery, demos, conversion, and revenue decision-making.
Leadership
After 30 days, you should know if an AE is going to make it
2026-07-06
Most sales managers treat the first 30 days as a test of the new AE. It is equally a test of the company. By day 30 you cannot know if they will hit quota, but you can know whether they are learning, building pipeline, and responding to coaching - and whether your onboarding gave them a fair chance.
Discovery, Pipeline & Deal Velocity
Your Champion is not a Champion until they do this
2026-06-29
Most sellers mistake enthusiasm for championship. A real Champion does two things: they advocate for your solution when you're not in the room, and they have the influence to help make it happen. Without both, you don't have a Champion.
Leadership
Your first sales leader probably shouldn’t be a CRO
2026-06-22
Hiring a CRO too early is one of the most common and costly mistakes in early-stage commercial hiring. Your first sales leader needs to be on live deals, not building org charts - the job is to make founder-led selling repeatable before you scale anything.
Practical thinking you can use immediately
Tools and insights for improving your revenue engine
Demo Training
Coach winning demos
Discovery Training
Qualify deeper, faster
AE Toolkit
Hire top performers
See more resources →