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Helping B2B teams remove the real blockers to revenue growth

Evidence-led diagnostics and practical experiments that improve discovery, demos and deal velocity.

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What leaders say about working with Ben

Founders and CEOs share how their teams clarified strategy, sharpened execution, and rebuilt momentum.

Andy Peddar

Founder CEO of Deazy

Ben helped us think differently about our deals… qualify opportunities more thoroughly… and level up into the B2B enterprise sales space. Since then, as a lean team, we’ve become a lot more successful. Ben is trustworthy

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Otso Lahtinen

CEO of Geobear

Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.

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Reuben Greet-Smith

CEO & Co-Founder of Atria AI

Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.

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Four ways we can work together

Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.

Fractional CRO

Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.

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CEO & CRO Mentoring

Define the highest-leverage scope, outcomes, and success metrics.

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GTM Diagnostic & Due Diligence

Identify the bottleneck and implement practical changes that lift conversion.

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AI in GTM & RevOps

Lock in the new standard with process, metrics, and cadence, then hand over or stay on.

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Latest posts

Short, practical notes on discovery, demos, conversion, and revenue decision-making.

Pipeline & Deal Velocity

Complex enterprise engagements that make the difference.

2026-05-06

Proven product, real hospital deployments, strong supplier interest - and a CEO carrying every major commercial conversation alone. This is how MediShout moved from early traction to seven-figure ARR by fixing the commercial execution layer, not the product.

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Leadership

Incentive plans

2026-04-27

Most sales incentive plans fail not because the numbers are wrong, but because they're trying to do too much. One primary metric, tight management discipline, and genuine simplicity will outperform any cleverly engineered structure.

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Pipeline & Deal Velocity

Selling when you're not in the room

2026-04-19

In a complex sale, most of the conversations happen without you in the room. What determines the outcome is whether each stakeholder can recall and repeat a simple, specific reason why you're the right choice - and whether you've shaped what that reason is.

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Practical thinking you can use immediately

Tools and insights for improving your revenue engine

Demo Training

Coach winning demos

Discovery Training

Qualify deeper, faster

AE Toolkit

Hire top performers

See more resources →

If you want to go deeper

Start with the Blog. Insights that can be used immediately.

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