Helping B2B teams remove the real blockers to revenue growth

Evidence-led diagnostics and practical experiments that improve discovery, demos and deal velocity.

Contact →

Browse the Blog Posts

What leaders say about working with Ben

Founders and CEOs share how their teams clarified strategy, sharpened execution, and rebuilt momentum.

Andy Peddar

Founder CEO of Deazy

Ben helped us think differently about our deals… qualify opportunities more thoroughly… and level up into the B2B enterprise sales space. Since then, as a lean team, we’ve become a lot more successful. Ben is trustworthy

Read Story →

Otso Lahtinen

CEO of Geobear

Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.

Read Story →

Reuben Greet-Smith

CEO & Co-Founder of Atria AI

Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.

Read Story →

See all Success Stories

Four ways we can work together

Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.

See Services →

Fractional CRO

Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.

CEO & CRO Mentoring

Define the highest-leverage scope, outcomes, and success metrics.

GTM Diagnostic & Due Diligence

Identify the bottleneck and implement practical changes that lift conversion.

AI in GTM & RevOps

Lock in the new standard with process, metrics, and cadence, then hand over or stay on.

Latest posts

Short, practical notes on discovery, demos, conversion, and revenue decision-making.

Pipeline & Deal Velocity

You're ignoring important people - stop it

2026-08-25

Most sellers in a large deal build one or two relationships and assume the rest don't matter. They're wrong. The people on the periphery hold information - competitor intelligence, internal dynamics, critical feature concerns - that your main contact either won't share or doesn't know.

Pipeline & Deal Velocity

You MUST know your competition

2026-08-17

Most deals lost to a surprise competitor weren't lost at the close - they were lost weeks earlier when the seller didn't ask who else was in the room. Asking who the competition isn't a risk; not knowing is.

GTM & Strategy, Leadership

You solved Founder-led sales. What about Founder-led Customer Success?

2026-08-10

Founder led Customer Success is the parallel of Founder led Sales, but doesn't get anything like the same level of recognition. If you are growing significantly, this will quickly become an issue, and you need to migrate Success to a repeatable process in the same way you would have done with Sales.

See more articles