Otso Lahtinen
CEO of Geobear
Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.
Reuben Greet-Smith
CEO & Co-Founder of Atria AI
Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.
Four ways we can work together
Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.
Fractional CRO
Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.
CEO & CRO Mentoring
Define the highest-leverage scope, outcomes, and success metrics.
GTM Diagnostic & Due Diligence
Identify the bottleneck and implement practical changes that lift conversion.
AI in GTM & RevOps
Lock in the new standard with process, metrics, and cadence, then hand over or stay on.
Latest posts
Short, practical notes on discovery, demos, conversion, and revenue decision-making.
Pipeline & Deal Velocity
Multithreading is a discipline problem, not a knowledge problem
2026-05-18
Buying committees are getting larger, but most sellers still rely on a single contact. The gap isn't knowledge - every experienced seller knows multithreading matters. The problem is the small, human moments where the opportunity to build another relationship was visible and the seller let it pass.
Pipeline & Deal Velocity
Do you have zombie deals in your pipeline?
2026-05-10
Deals don't always die cleanly - they linger. When close dates keep slipping and champions go quiet, most pipelines are carrying losses that haven't been called yet. That distorts forecasts, wastes selling time, and masks the real coverage problem.
Pipeline & Deal Velocity
Complex enterprise engagements that make the difference.
2026-05-06
Proven product, real hospital deployments, strong supplier interest - and a CEO carrying every major commercial conversation alone. This is how MediShout moved from early traction to seven-figure ARR by fixing the commercial execution layer, not the product.
Practical thinking you can use immediately
Tools and insights for improving your revenue engine
Demo Training
Coach winning demos
Discovery Training
Qualify deeper, faster
AE Toolkit
Hire top performers
See more resources →