Otso Lahtinen
CEO of Geobear
Ben brought real consistency to our global sales teams. We now have a structured way to run site visits, deliver quotes, and follow up - and managers can finally coach effectively using call recordings. Our China team is far more confident with Western buyers. The shift in clarity, confidence, and execution has been significant.
Reuben Greet-Smith
CEO & Co-Founder of Atria AI
Ben was the most pragmatic option… completely unfazed, structured, and positive. It’s been smooth and collaborative, and the impact is real: better quoting and win rates, larger jobs, more proactive outreach, and a cadence that keeps the team executing twice a month.
Four ways we can work together
Engagements vary, but they typically fall into one of four areas — depending on your stage, urgency, and internal capability.
Fractional CRO
Surface the real constraint, align on goals, context, and timing, then confirm I’m the right fit.
CEO & CRO Mentoring
Define the highest-leverage scope, outcomes, and success metrics.
GTM Diagnostic & Due Diligence
Identify the bottleneck and implement practical changes that lift conversion.
AI in GTM & RevOps
Lock in the new standard with process, metrics, and cadence, then hand over or stay on.
Latest posts
Short, practical notes on discovery, demos, conversion, and revenue decision-making.
Leadership, Pipeline & Deal Velocity
Case study: Driving Consistency and Commercial Impact at Geobear
2026-06-08
Geobear had strong inbound demand and real revenue - but inconsistent sales execution was costing them deals they should have won. This case study covers how a nine-month engagement rebuilt their sales motion across four regions, from discovery and quote delivery to follow-up discipline and manager coaching.
Leadership, Pipeline & Deal Velocity
Should AEs do their own cold calling?
2026-06-01
Whether AEs should do their own prospecting depends entirely on deal size, stage, and how your pipeline is built. Getting it wrong in either direction is an expensive mistake - wasted capacity, or a pipeline that never reaches the volume you need.
Practical thinking you can use immediately
Tools and insights for improving your revenue engine
Demo Training
Coach winning demos
Discovery Training
Qualify deeper, faster
AE Toolkit
Hire top performers
See more resources →